Serialisation, Traceability and Coding – Responding as a Pharmaceutical Company to the Challenges

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In this presentation Christoph Krähenbühl, IS Programme Manager, Pack Coding and Product Security, AstraZeneca discusses Product security, patient safety, anti-counterfeiting and supply chain control and visibility present mounting challenges to the industry, to regulators, healthcare providers and other stakeholders Coding, serialisation and traceability/track & trace are proposed as solutions by governments and technology providers but un-coordinated and conflicti...

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