Top Tips: Improving patient compliance via Packaging and Labelling
The packaging, labelling and artwork division of the pharma market faces pressure from a range of directions. Varying country requirements, refreshed regulations, controlling the demanding overheads and arguably the one of the most costly pressures is the combat against pharmaceutical inappropriate use by patients. Pharmaceuticals taken incorrectly are a public safety concern, leading to a significant level of fatalities each year.
In regards to enhancing patient compliance, many have noted that behavioral changes are needed not only within patients but the doctors and pharmacists also. One area of recent focus has been combatting the pre-emptive or cautionary admission of antibiotics to patients which is understood to lead to their ineffectiveness in the long term.
Pharmaceutical packaging has a direct influence on patient compliance with medicinal therapy. As explained by Tassilo Korab in a commentary article: “Drug packaging can either build barriers between the patient and the medicine, or can enhance compliance by incorporating features and functions that help patients follow the therapy plan.” 
After consulting the expertise of packaging specialist Karel van der Waarde Pharma IQ presents its top tips to reducing patient pharmaceutical misuse via packaging and labelling.
In June this year, join 100+ pharma industry professions for Europe’s most senior-level industry-led packaging event. Since 2011 we have been bringing together pharmaceutical leaders from all functional groups acrosspackaging, serialisation, artwork andlabelling for three influential days of case-study driven discussions.
Enroll patients into the packaging design process
One prominent tactic to combat patient inappropriate use is the consultation of public opinion on the development of packaging design in regards to how it can better enable patients to take medicines appropriately. In this case, Karel van der Waarde explained: “You go to real patients and ask them and interview them and see how they work in real life with your packaging. [For example] see what problems elderly people have with opening of a cardboard box and look at how arthritic patients work [with] tablets.” He noted that via this analysis, intelligence may be uncovered that can assist with design to optimise patient compliance. For example, providing discrete labelling to medicines which are therapeutics for conditions that can invite social stigma - such as HIV medicines. This level of user analysis is likely to require the input from all ends of the market: legal groups, the industry, patients, doctors and pharmacists. In this regard legislation may also require improvement or amendment to ensure that this can be done compliantly.
Strike a balance between anti tamper and usability
In regards to the latest FMD EU regulation, Karel notes that he has seen some fully compliant packaging, however their compliance has triggered some usability problems. This comes with the robust transparent tape used to seal the box and the package leaflets also. These have especially been causing usability issues with elderly or patients with arthritis or sight impairments who are unable to break and sometimes even see the tape. Karel concludes that as well as remaining compliant in packaging, the pharmaceutical industry needs to conduct usability tests.
Artwork inaccuracies are not an option, due to:
Their influence upon misuse by patients Artwork errors can range from:
- The complete omission of a vital piece of information from artwork
- The ambiguous presentation of information which can lead to miscomprehension.
- Incorrect symbols
- Technical errors – for instance serialisation code or barcode. 
Patients rely on the information provided on a product to instruct them in a manner which will lead to safe and effective use. Therefore any flout in accuracy could have fatal consequences. Also this could damage the wider confidence in the treatments themselves - which would be hard to replenish.
Their influence upon misuse by pharmacists
As physicians trusted with restoring patients to health, these professionals - who have hectic workloads - rely on the packaging and labelling of a product being fit for purpose. An error in regards to the information supplied on a package could result in a prescribed medicine having a negative influence on the patient. In addition to this, it would be a drain on resources for these physicians to dedicate time and money on rectifying or consciously avoiding issues created by packaging and labelling errors. 
Download the ebook to read more.
|Have Your Say|
Rate this feature and give us your feedback in the comments section below
Or if you're already a Pharma IQ member, sign in below to download. Sign In Join