Know Your Audience — Who Is Really Selling Your Pharmaceutical Products?
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Trying to market your product to a dual audience can be like trying to sell bedtime to both your 9-month-old baby and your family dog. Just as giving your baby a comfy blanket near the fireplace or cuddling your dog in the rocking chair would be highly unsuccessful means to get each to sleep, trying to connect with the average consumer through complicated graphs and technical jargon — or to a physician through oversimplified text and sparse data — would be a huge marketing failure....
