Pharma IQ Top Blogger Awards 2011 - Sales & Marketing

Pharma IQ

Continuing the Pharma IQ Top Blogger Awards we are please to name our favourite 14 Sales and Marketing blogs looking at the Pharma and Biotech industry.

With the rapid rise of digital / social media its now more important than ever to stay ahead of the curve.

Filtering through the hundreds of
blogs exploring the area, these 14 bloggers stood out with their unique voices and interesting perspectives and we recommend you take a look at what they have to say.

  Pixel and Pills

This collaborative venture between pharmaceutical marketing and communication professionals focuses on the technological revolution in pharma. With featured blog posts and lively comments, follow Pixels and Pills on Twitter for added value.

  Pharma Marketing Blog

Let’s face it how could any list of the best marketing blogs on the net be complete without a mention of John Mack’s incredibly popular and influential site? Regular in-depth updates delivered in an engaging fashion make this one of the most
essential pharma blogs. If you want to know what’s happening in pharma marketing today the Pharma Marketing Blog is sure to be one of your first destinations.


The Pharmalot blog from the publishers of with Ed Silverman is widely recognised as not only one of the best blogs for the biotech industry, but also one of the best blogs in business. This great blog covers a variety of topics of concern to the industry right now from informed consent to marketing initiatives.  

  Pharma Strategy Blog

Dr. Sally Church shares her insights and commentary on the pharma and biotech industry with a special interest in oncology and hematology. With a lively Twitter feed to stimulate discussion alongside the regular posts.


Dose of Digital

Brought to you by Jonathan Richman, Dose of Digital is a great blog covering the impact of digital technology in a great deal of depth. The blog is very readable for all and provides a wealth of information on communities looking at improving digital technology in healthcare with this comprehensive Pharma/Healthcare Social Media Wiki.

  Future Pharma Marketing Blog

Looking for a Canadian perspective? Greg Rice shares his thoughts on
digital-centric marketing and wider healthcare marketing. Also featured is an interesting post on “What Canadian Pharma Can Learn From Tropicana”. Intrigued? So were we.

  World of DTC Marketing

The go to resource for commentary on DTC marketing in the pharmaceutical industry. Richard Meyer provides a regular and timely commentary on the challenges of DTC marketing, social media and patient communication. Meyer gives a passionate insight into digital marketing in healthcare. Really useful index facility helps you make use of the post archive.


Authored by Steve Woodruff, this blog is a great resource for pharma marketing/sales/training/communications professionals. There’s also some fun stuff and photos adding the personal touch.

  The Healthcare Marketer 

This blog hosted by Dan Dunlop, is an easy to use resource for the healthcare marketing professional. With a feast of videos and pictures, if the text heavy blog does not work for you, this is a must.


Why is whydotpharma one of the best pharma marketing blogs? Simple, Silja Chouquet’s forward looking blog focuses on social media and examines how the industry is approaching digital media. Thought provoking posts, insight on specific platforms / tools as well as an active readership makes this one of the best sources for the latest on pharma marketing.

Also check out the coverage of the popular #hcsmeu Twitter meet up that looks at tends in social media in healthcare every week.


Andrew Spong’s long running blog looks at how social media is influencing Pharma and other scientific fields. As well as some great indepth analysis on social media, Andrew’s site also contains an extensive archive of the #hcsmeu twitter webchat.

  Notes From The Back Of The Book

This informative blog by Ellen Hoenig Carlson examines not only all aspects of pharmaceutical marketing but also
interesting examples of success (and failures) from the general marketing landscape. The mixed media use of ebooks, videos, presentations and infographics makes for a visually compelling read.

  MedCom Strategies / Digital Medicine

Via D
igital Medicine and MedCom strategies, Dr. Neelesh Bhandari shares strategies for making optimum use of communication technology in medical and health care.

The sites also hosts a range of easy listening eHealth Trends podcasts from Manhattan Research.  


These were our favourites but have we missed any of yours?

If we have ommited your favourites feel free to drop us a line or comment below

Want more? Take a look at our other favourite blogs


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