Social media: Pharma’s golden opportunity
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Customers enjoy interacting with brands on social media when it gives them great results: special offers, the chance to win prize draws, or a swift and generous response to a complaint. But, how can this experience - an increasingly important feature of consumer retail - be translated to the more tightly-regulated field of pharmaceuticals?The US is leading the way US-based pharma companies have been leading the way on social media use, as the regulatory environment in the States allows promotion...
