Lean Innovation: Buzzword or Feasible Phenomenon?



Pharma IQ
11/17/2010

Celia Banks, R&D and Medical BT CI Lead at Pfizer, joins Helen Winsor from Pharma IQ, to discuss whether Lean innovation is the non sequitur it seems, or actually a real possibility. Banks offers some step-by-step pointers on how it can be embedded into R&D processes and explains how these tools have been applied to the R&D environment at Pfizer. To finish, Banks offers some lessons learned, highlighting the challenges faced at Pfizer and how these were overcome, together...
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