Using Critical Question Mapping to Structure and Drive Innovation in your Company
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Using Critical Question Mapping to Structure and Drive Innovation in your Company
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An urgent problem facing R&D is the ability to create innovative new products at a cost and speed to market that will accelerate corporate growth. Innovation complexity and the distances and communication barriers that come with globalisation make management of innovation projects make that much more difficult. In this podcast, Dr. Terence Barnhart, Senior Director at Pfizer Worldwide R&D, will give us some insights on using a “Critical Question Mapping” technique to deliver breakthrough innovation to the market at low cost and high quality.
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