FDA Releases Draft Guidelines for Pharma & Social Media

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Social media is increasingly incorporated into our daily lives. Companies have bundled in to social media as they are perfect customer engagement platforms as well as excellent places for innovative product promotion. However in all the fun, there remains a large industry which is still dipping its toe in the water; pharma. Pharma companies do indeed have presences on social media, but their interactions have always been quite restrained and looking at their feeds, it is obvious that they pref...

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