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Social Media and Pharma Industry, a Paradoxical Oxymoron?

Cristina Falcão
Contributor: Cristina Falcão
Posted: 04/18/2011

The world’s most highly regulated industry seems doomed to “forward retreat” tiptoeing into Social media. Why? The reason lies on social media’s gist - user generated content (UGC) is the raison d'être but also the main drawback, since the lack of rules on the accuracy of online content (written by the users of

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Cristina Falcão
Contributor: Cristina Falcão
Posted: 04/18/2011