Tips for Dealing with Packaging Complexity: Part II

Andrew Love

In my previous article, I discussed a first four tips on managing packaging complexity.  In this next article, I look at a further four tips. 5. Control brand variation Do you have a process to control the brand image and prevent unnecessary or undesirable proliferation of brand designs? It is not uncommon for companies to have a range of brand images that have arisen historically: Locally generated brand names and brand images. Response to local market regulations requirin...
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