Maximising Packaging and Labelling to ensure Patient Compliance

Niamh Madigan

Up to 50% of patients may not be taking their medication as prescribed. Tassilo Korab, Executive Director for the European Healthcare Packaging Compliance Council explains how the Pharmaceutical Industry can optimise packaging and labelling to increase chronic patient compliance. Minor investment on more sophisticated packaging such as the introduction of calendar packs and electronic reminders will assit patients, increasing return on investment for pharmaceutical organisations.


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