Steps to Beat Counterfeiting and Tampering: The AstraZeneca Approach



Pharma IQ
09/20/2010

Christoph Krahenbuhl, IS Programme Manager for Pack Coding and Product Security at AstraZeneca, talks to Helen Winsor from Pharma IQ, about the challenges associated with pharmaceutical serialisation and traceability and how they are being addressed. First, he explains how pharmaceutical packaging and anti-counterfeiting measures have evolved over the past five years, and outlines the current challenges associated with fighting counterfeiting and improving patient safety faced by the indus...
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