5 Tips in 5 Minutes To Advance Your Social Media Strategy in Pharma



Pharma IQ News
07/11/2011

Chris Brogan, Social Media expert and NY Times bestseller, has just released a five part you tube video series ''5 tips in 5 minutes to deliver an effective social media campaign in pharma'.

To view these informative videos visit www.socialmediainpharma.com/news

As the pharmaceuticals industry is one of the most highly regulated in the world, communication with customers and stake holders has always required a considered and conservative approach.  With the  boom in social networks and digital media, many pharma companies are trying to take advantage of these open platforms. Although some companies have taken their first steps into social media there is still a great fear and reluctance to engage.

In this exclusive video series, Chris Brogan reveals his 5 key steps to delivering an effective social media campaign. In just 5 minutes, viewers can discover how Chris’ 5 ideas can help advance their online presence.

With 11 years experience in online communities and social media, Chris consults with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more. With over 180,000 twitter followers, he is also a New York Times bestselling author, a featured monthly columnist at Entrepreneur Magazine and Chris's blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.

These videos have been released in association with Pharma IQ's upcoming Social Media in Pharma Online Summit. In addition to social experts from Pifzer, UK DOH, Shire, Boehringer Ingelheim, PAAB, Merck, this is a rare opportunity to hear Chris Brogan discuss “Online Social Presence in the World of Pharma” and ask him questions directly.

In particular, Chris Brogan's presentation will discuss how to build a social presence online,  what to know about engaging and listening specifically in pharma, the four major uses of social media in online marketing and the first steps to getting started.

Running from July 12th - August 4th (over 16 webinars, 2 - 3 per week) this event is 100% online - with no travel or time out of the office required. All sessions are recorded and available on demand for the next 6 months. The event will enable pharma companies to share learnings, best practice and solutions from across the Globe.

Find the full program, event details and registration information on www.socialmediainpharma.com/news or email customerservice@pharma-iq.com

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Media contact:Nicole Abbott, +44 (0)20 7368 9807, nicole.abbott@iqpc.co.uk or visit www.socialmediainpharma.com/news

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Press are invited to attend this important industry forum, if you would like to a complimentary press pass please email Nicole Abbott (nicole.abbott@iqpc.co.uk)