How to Create a Competitive Advantage with Big Data Analytics in Pharma

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In the build up to the Big Data Analytics in Pharma Summit, Andrea Charles, Editor at Pharma IQ spoke to Nigel Hughes, Director Integrative Healthcare Informatics, Janssen R&D, to take closer look at how access to external data is critical in today’s world and the ways data accessibility can provide pharmaceutical companies with a competitive advantage.

With large scale initiatives coming into practice, such as the European Medical Information Framework (EMIF;, Hughes shares his top tips for implementing a project like this. Read this interview to find out the key opportunities and threats of utilising real world data and how the rise of personalised/ precision medicine will impact the use of data.

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