How to Create a Competitive Advantage with Big Data Analytics in Pharma
In the build up to the Big Data Analytics in Pharma Summit, Andrea Charles, Editor at Pharma IQ spoke to Nigel Hughes, Director Integrative Healthcare Informatics, Janssen R&D, to take closer look at how access to external data is critical in today’s world and the ways data accessibility can provide pharmaceutical companies with a competitive advantage.
With large scale initiatives coming into practice, such as the European Medical Information Framework (EMIF; www.emif.eu), Hughes shares his top tips for implementing a project like this. Read this interview to find out the key opportunities and threats of utilising real world data and how the rise of personalised/ precision medicine will impact the use of data.
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