5 Reasons why Effective Pharmaceutical Packaging is Key to the Success for Commercial Product Launches



Pharma IQ News
03/12/2013


Whoever said it’s what's in the inside that counts was quite frankly lying. Given that you invest so much time, money and resources on our pharmaceutical products - don't you want to ensure the packaging in which it’s promoted is as good, if not better than what is inside? Successful commercialisation is the end point which every biopharma company strives for, but quite often packaging selection and design is overlooked or the last aspect to be considered. 
 
Effective pharmaceutical packaging will help you increase profits, gain a bigger market share and better serve your customers.
 
Pharma IQ has put together the top 5 reasons on why packaging is so important:

 Communication of important product information, dosage strength, directions for use and other  relevant information without confusion
 Containment of the drug product
• Protection of the drug product from external elements
• Facilitation of product storage and shipment
• Distinction of a product from competitors
 
Find out how Vertex Pharmaceuticals ensure effective pharmaceutical packaging and get up-to-date information on the regulatory framework for submitting packaging mock ups in our recent webinar Drive Successful Commercial Product Launches through Effective Key Packaging.

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