Pharma Industry Infonuggets - #1 CMO's Top 5 Decision Making Factors
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Pharma Industry Intelligence - Infonugget 1
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CMO's top 5 decision making factors in 2011 were:
- 44.4% say it needs to fit in with long term strategy
- 16.7% emphasize cost
- 16.7% claim that site visits play a major role in their decisions
- 11.1% rely on testimonials from existing clients
- 5.6% quote easy intergation as key
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