Pharma Industry Infonuggets - #1 CMO's Top 5 Decision Making Factors



Pharma IQ
01/02/2013

Pharma Industry Intelligence - Infonugget 1

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pharma industry infonugget #1

CMO's top 5 decision making factors in 2011 were:

  • 44.4% say it needs to fit in with long term strategy
  • 16.7% emphasize cost
  • 16.7% claim that site visits play a major role in their decisions
  • 11.1% rely on testimonials from existing clients
  • 5.6% quote easy intergation as key

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