From Tactical to Strategic Thinking; The Change in CMO Relationships - An Interview with Jim Browne

Gerald Clarke

Where can companies go wrong in their relationship with a CMO and what have been the major changes in these relationships in recent years? We spoke with Jim Browne, former Director of External Supply at GlaxoSmithKline and currently Director at JTB Consultancy Ltd to find out the answers to these questions. Jim also talks about they key to maintaining these relationships and using KPIs to assess the success of a project. [inlinead]
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