Salman Rizvi

Vice President, US External Medical Affairs & Patient Engagement Viatris

Salman Rizvi is a Medical Affairs and commercial leader with 20+ years of end-to-end launch excellence across Merck, AstraZeneca, Pfizer, and Viatris, Spanning the US, Europe, Japan, Korea, Australia, MEA, and Latin America. He has led the pre-launch, launch, and lifecycle management of some of pharma's most iconic cardiovascular and specialty brands: Eliquis, Crestor, Lipitor, Lyrica, Singulair, Zetia, Vytorin, and Zocor. Currently VP overseeing US External Medical Affairs and Patient Engagement across a $3.2 billion portfolio, with combined career P&L oversight exceeding $8 billion. Salman is a co-author of the Reuters Award 2022-winning book Real-World Evidence in a Patient-Centric Digital Era and is co-authoring a forthcoming title on AI in Healthcare. At the Pharmaceutical Launch Excellence Summit Boston, he brings rare practitioner depth at the intersection of science, strategy, and enterprise launch execution with a proven track record of positioning Medical Affairs as a strategic launch partner, earlier and with measurable patient impact.

Pharma Launch Excellence Summit Conference Day 1: Wednesday September 30

8:30 AM Opening Panel Discussion: Where Do Launches Actually Fail, and Why? Fixing the Gaps Between Strategy, Access, Insight and Execution

Launch strategies are more sophisticated than ever, yet outcomes remain inconsistent. Some organizations point to execution gaps, others to strategy, alignment, or external market dynamics. So where do launches really break down? Attend this session to delve into:

• Exploring where launches fail across strategy, execution and alignment

• Understanding the role of cross-functional coordination in outcomes

• Identifying the biggest drivers of successful vs underperforming launches

9:30 AM Morning Panel Discussion: AI in Launch - Where Can It Actually Create Value?

AI is rapidly entering launch planning, but many teams are still working out where it meaningfully improves speed, quality and decision-making. Across medical, commercial, access, analytics and field teams, the opportunity is not just automation, it is using AI to improve insight generation, content development, stakeholder engagement and launch execution without losing rigour, compliance or human judgment. Attend this session to delve into a range of perspectives on:

• Identifying where AI can reduce launch workload and accelerate readiness

• Applying AI to insight synthesis, content development and customer engagement

• Balancing speed, compliance and quality in AI-enabled launch workflows

• Supporting leaner teams while maintaining launch performance and impact

Check out the incredible speaker line-up to see who will be joining Salman.

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